采访怡园酒庄的陈方小姐

我们很荣幸地邀请到怡园酒庄的总裁陈方小姐 (Judy) 做客我们视频博客的首播节目。 尽管具有如此的才能、Judy 仍不失她的魅力、风趣及信心、在谈到业务的未来是更是如此。

Judy 毕业于密歇根大学并曾在高盛（香港）工作。有着全球性视野的她、现在经营着一家自成体系的葡萄庄园 - 从葡萄的种植、葡萄酒的制作和装瓶直至销售和推广、及怡园酒庄的整体战略。

怡园酒庄 (Grace Vinyard) 葡萄庄园不仅是中国第一家由家族所有的精品葡萄酒酿造厂、而且它的产品已经获得了众多的奖项和殊荣。这些使之成为中国最有潜力打入世界主要葡萄酒市场的一家酿酒厂。

在这次轻松随意的访谈中、Judy 将告诉我们:

- 她如何成为 Grace 葡萄庄园的负责人，经营自己的生意感觉如何;
- 在中国零售市场销售葡萄酒的困难之处;
- 中国葡萄酒与进口葡萄酒的区别；
- Grace 自产葡萄酒与“旧世界”和“新世界”葡萄酒之间的异同;
- 根据葡萄庄园所在地的气候(等诸多因素）选择和种植的品种;
- 她的经商原则和理念;
- 她如何倾听客户的声音，如何与之建立联系;
- 葡萄酒和食品匹配的一点知识；
- 她如何对酒品进行市场定位和定价。

让我们为怡园酒庄的成功干杯!

注：本集中品尝的葡萄酒由 Hestan 葡萄庄园赞助。这是位于 Napa 的一家酒厂。它像 Grace 葡萄庄园一样、也是由一个香港家庭创立的。

品尝的葡萄酒: Hestan 2003, Meyer 2003 （由另一家港资葡萄庄园赞助）
场地赞助: The Drawing Room

Interview with Mrs. Judy Leissner of Grace Vineyard

We were extremely fortunate to have invited Mrs. Judy Leissner, the president of Grace Vineyard, as guest to our inaugural video blog. Unlike what we would expect from someone of her calibre, Judy is charming, fun yet confident, especially when it comes to the future of business. 

Having graduated from the University of Michigan and accumulated working experience from Goldman Sachs (Hong Kong), Judy brought with her vast global perspective and is now operating the entire winery – from growing grapes, making and bottling wines, to sales and marketing, as well as overseeing Grace’s overall strategy.

Not only is Grace Vineyard the first family-owned boutique winery in China, it's wines have also won numerous awards and special honors, paving its way as the single Chinese winery with the highest potential to break in major wine markets around the world.

In this casual interview, Judy tells us:

- How she become the director of Grace Vineyard and what it is like running the business;
- The difficulties of selling wine in the Chinese retail market;
- The difference between Chinese wine and imported wine;
- The differences and similarities between Grace's own wine compared to "Old World" and "New World" wine;
- The varietals to be chosen and planted according to the climate (amongst many other factors) where the vineyard is situated;
- Her business principles and philosophies;
- How she listens and connects with customers in China;
- A bit about wine and food pairing; and
- How she positions and prices of their wine in the market.

Here's a toast to Grace's success!

Note: The wines tasted in this episode was kindly sponsored by Hestan Vineyards - a winery in Napa, which like Grace Vineyard is founded by another Hong Kong family.

Wine Tasted: Hestan 2003, Meyer 2003 (Wine sponsored by another Hong Kong-owned vineyard)
Venue Sponsor: The Drawing Room

标签: Grace Vineyard, Judy Leissner, 怡园酒庄, 陈方小姐, 12BOTTLES TV 评论：0